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Cineraria New Look is a silver-foliage dusty miller with broad, woolly leaves for sunny beds, containers and decorative foliage. It is not the colourful flowering cineraria.
Ready to grow Cineraria New Look for bold silver foliage? Follow our step-by-step Cineraria New Look Grow Guide for sowing, germination, transplanting and care advice.
Quick Grow Facts
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Plant Type: Silver-foliage bedding plant; usually grown as an annual, but perennial in mild conditions
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Scientific Name: Jacobaea maritima; breeder trade name Senecio cineraria New Look®
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Seed Form: Pelleted seed; sow one pellet per cell
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General Sowing Time: Autumn in mild districts; protected late-winter to early-spring sowing in frost-prone areas
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Position: Full sun for the strongest silver colour
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Sow Depth and Light: Surface sow and press onto moist mix; do not cover; light is required
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Germination: 10–20 days at 22–24 °C
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Transplanting: Move plugs on after about 6–7 weeks; harden gradually
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Final Spacing: About 18–25 cm
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Height and Width: About 25 cm high and 18 cm wide under breeder conditions
Why Grow This Variety
- Large, white-woolly leaves give beds and containers bold silver contrast.
- The broad leaf form is visibly different from finely divided Silver Dust.
- Foliage can be used as a decorative filler in floral arrangements.
- Established plants suit sunny, free-draining positions.
Garden Uses
Use New Look for edging, mixed containers, silver contrast in beds or decorative cut foliage.
Growing Notes
- Keep the pellet evenly moist until it softens, but do not flood or bury it.
- Grow on at about 15–18 °C and protect young plants from hard frost.
- Keep foliage dry and avoid late-day watering to reduce Alternaria leaf spot risk.
- Feed moderately; excessive nitrogen causes soft, stretched growth.
- No pinching is normally needed. Remove flower stems for a foliage-first display.
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